Slid

Slid is a reconsideration of the everyday toaster. The main challenge was upgrading the product within the boundaries of an existing market segment. The process was driven by research, user testing, and investigation of market needs. The project explores how thoughtful design, evolving technologies, and iterative refinement can give a whole new spirit to a familiar object that has sat in our kitchens for over twenty years. Slid is about creating something both recognizable and refreshingly improved.